If you don’t foresee any reason to update or change the content, then your program choice really depends on what you’d like from a design perspective.

If you’ll be printing your PDF professionally, PowerPoint simply is not set up well for bleeds and crop marks, never mind more-advanced prepress elements like registration marks and color bars, fine-tuning compression settings, and specialized PDF formats.Ĭontent changes and accessibility: Do you have access to InDesign and a designer who knows who to use it? How often do you want to update the content? What type of content needs to be updated? Its global styles are more robust, it can reliably import more formats (such as vector objects and support for transparency), and its interactivity will survive the conversion to PDF. InDesign is far more full-featured in terms of its design capabilities. We love PowerPoint for so many things, and you can develop very nice-looking assets with PowerPoint-but at the end of the day, PowerPoint is a presentation tool, so print is not the focus. InDesign will win the design contest almost every time. “In the end, we want a PDF-but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following:ĭesign sophistication: Do you want a beautiful, slick, professional look?

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