(Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)Īnd you’ve got to diversify. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. Targeting keywords that are too popular, meaning they’re way too competitive.īasically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer.Not bothering to update and expand their SEO keyword list, or.Most beginning search marketers make the same mistakes when it comes to SEO keyword research: Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page ( SERP), and putting them to work in your online content. Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Because keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Implementing keyword SEO will help your site rank above your competitors. In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you-otherwise, they’ll land on one of the many other pages in the Google results.

Keywords are one of the main elements of SEO.

A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.

Seo analyse keywords